Retail operations, shopper marketing & brand activation

From first glance to final purchase, we turn insight into action across physical stores, digital commerce and experiential events. As your Nordic partner in field marketing, merchandising and shopper activation, we help brands grow at the point of purchase and beyond.

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What we do

Clutch & Lee is a 360° retail operations, shopper marketing and brand activation agency based in the Nordics. With two decades of hands‑on experience across Northern Europe, we help global brands drive retail growth through expert merchandising, field marketing and engaging activations – online, in store and at events.

Our team specialises in combining strategy and execution: retail operations, field sales leadership, shopper journey optimisation, digital commerce support and experiential marketing. From training store staff and understanding buying flows to creating pop‑up stores and influencer campaigns, we align brand vision with retail realities to create traction at every stage of the funnel.

How we can help

Field marketing & merchandising

Expert merchandising, visual displays and in‑store placement to boost visibility at the point of purchase. Our field teams ensure consistent execution and shopper engagement in every store.

Shopper & sales activation

From targeted field sales to experiential campaigns, pop‑up stores and ambassador programmes, we turn curiosity into purchase decisions and build loyalty.

Brand activation & events

We create memorable brand experiences through events, exhibitions, influencer activations and experiential marketing that inspire engagement and long‑term relationships.

Digital commerce & insights

Navigate the Nordic market with e‑commerce support, online merchandising and shopper analytics. Our data‑driven approach informs strategy and measures impact.

Our approach

We believe in building strong synergy between brands, retailers and store teams. Hands‑on, insight‑driven and collaborative – that’s how we deliver the best possible effect. Dare to ask, dare to do.

Let’s talk

Ready to take your retail presence to the next level? Get in touch and let’s discuss how Clutch & Lee can activate your brand.

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